Social Media Tools
1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. We use HubSpot's social media publishing tool, and it's supremely awesome because it allows you to schedule not just text updates, but image updates, too. That means we don't have to sacrifice engagement on Facebook over the holidays or weekends because we're just scheduling text updates, or spend our holidays at the computer creating memes to keep engagement up.
2) Facebook Global Pages - These are a pretty new development, but this is so helpful for global marketers. Before, Facebook marketers had two choices: Have one Facebook page for an entire global audience, meaning it was pretty untargeted; or have multiple Facebook pages to accommodate a global audience, and then struggle to maintain alllll of those pages. Facebook's global pages mean marketers get the best of both worlds -- a central maintenance location with better targeting options.
3) Audience Targeting in Facebook Advertisements - There's more to love about Facebook. Their audience targeting in their ad platform lets marketers, well, create ads targeted at a specific audience. Pretty self-explanatory. But also pretty -- or insanely -- helpful. It prevents a lot of money from being wasted because ads are way more relevant. You can even target custom audiences from email addresses you already have in your database!
4) Twitter Hashtags - Twitter hashtags are insanely helpful for marketing a specific event on Twitter -- and eliminate the desire to create a separate handle for something. So when we host an event like INBOUND, we don't need to manage yet another Twitter handle, we can simply create an event-specific hashtag and monitor the discussion there. That is so much easier!